PROGRAMME IN
DIGITAL MARKETING
6 MONTHS
Digital Marketing is a vigorous 6-month course designed to provide students with the essential skills and knowledge required to excel in the digital marketing field. It covers a comprehensive range of topics from the fundamentals of digital marketing to advanced
techniques in SEO, social media marketing, and content creation. The curriculum is structured to advance
creativity, analytical thinking, and technical proficiency.
- Introduction to digital marketing
- Social media marketing and platforms
- Website and Google Suite
- Search and paid advertising
- Email, automation, and CRO
- Specialized marketing channels
- Business strategy and planning
- AI tools in digital marketing
- Advanced content and optimization
- Computer graphics
- Design ideas and colour theory
SOFTWARE
- Various AI Tools
- Google Suite
- HubSpot CRM
- Photoshop
- Canva
EMERGING STUDENT PROFILE
The certified professionals will emerge as proficient and innovative digital marketers ready to excel in the industry. Their ability to analyse data, optimise content, and engage audiences will make them valuable assets to any marketing team. With a diverse portfolio showcasing their expertise, they will be well-prepared to contribute to the success of digital marketing initiatives.